Looking to get a content syndication program going? Smart marketer! Content syndication as a marketing strategy is a no-brainer....
Industry research reports the three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). When we look at this stat, it makes sense, yet it’s also a bit misleading considering...
Community involvement has been important to our team at TCI since our founding in 2013. Giving back is part of our core values....
In our 2018 B2B Tech Marketer Survey, we found out 62% of tech marketers say “creating content” is their #1 challenge. As a marketer, I consume a lot of industry content for research and educational purposes....
Deadlines are looming, goals are overwhelming, and you barely have enough time to think…Technology marketers tell us their constant deadlines and tall goals are stressing them out....
While new tracking and reporting technologies have given marketing organizations an incredible opportunity to access and monitor online customer activity, many marketers have yet to grasp what this information means and how to use it properly....