Is your marketing database dirty? Database quality remains a top concern for B2B marketers despite the explosion of vendors claiming to solve the problem....
Email may seem like an old tactic, but it continues to deliver strong value and ROI for demand generation marketers....
How can you trust the stats from your latest email newsletter if “bad” records are dominating your database? You may not be getting the kudos you deserve....
We get a lot of great feedback from our clients, especially new ones, about our super low return rate....
Technology marketers are losing substantial time, and money on, “mystery records.”...
A recent anonymous survey of more than 1,000 B2B marketers by TCI Marketing Services suggests a simple definition for marketing...