According to TOPO’s 2020 Intent Data Market Guide, intent data has emerged as the fastest growing data category over the last three years. By the end of 2022, TOPO reports, more than...
Over the last year I’ve become a plant mom – I’ve picked up a bunch of indoor plants to make my home a greener and happier place. Ever since, I’ve been doing my fair share of online research into how to nurture their growth...
Are you leveraging intent data yet? According to industry research: ~80% of senior marketing executives say using intent data for targeting creates value, yet only 19% of B2B marketers currently take advantage of intent data....
Remember the last time you wanted to send flowers to a friend? You found your favorite browser, typed “flower delivery” into the search bar, and picked one of the first few companies that popped up....
“Everybody’s working for the MQL!” Ok, it might not be as catchy as Loverboy’s “Everybody's working for the weekend!” but we still can’t help but sing it loud!...
An IT guy walks into a tradeshow and asks a marketer, “Can I get some more info?” This is not a good joke. However, it is a good example of...