Are you nurturing your leads? Research shows 65% of B2B marketers have not established lead nurturing. Our more than 200 clients tell us running a sustained nurture effort can be difficult because of...
Creating good content is like cooking a great Thanksgiving meal. For example, to cook a great meal, and likewise to create great marketing content, you need to consider preferences, serving size, and timing, among other things....
After generating a few dozen leads, marketers are often pressured into getting them straight to sales for quick follow-up....
Content marketing converts six times higher than other methods, making it essential to any successful B2B marketing plan....
Lead gen is tough. It’s a constant challenge for B2B marketers despite all of the marketing tools available....
According to Gartner’s CMO Spend Survey 2016-2017, B2B marketers allocate 27% of their budget to marketing technology, putting them on track to soon spend more than enterprise IT departments....