4 Ways Marketers Can Combat Stress
Deadlines are looming, goals are overwhelming, and you barely have enough time to think…Technology marketers tell us their constant deadlines and tall goals are stressing them out.
According to human resources industry leader Paychex, marketers feel stressed more days on average than any other profession, with almost four stressful days per week. That’s almost 80% of their work week!
Marketers carry a lot on their shoulders. According to Workfront:
- 80% of marketers say they feel overloaded and understaffed.
- 1 out of 4 marketers are “overly stressed” or “stressed to the max.”
- 36% of marketers miss deadlines twice a week or more.
We also know nothing makes life more difficult for marketers than trying to prove value. Industry research corroborates our experience:
Yikes! We know what you’re thinking: “Yeah, I am stressed…I do need help, resources, budget…But I can only control so much of that…What can I do to make my job easier? What can I do to bring down my stress levels?”
Here are four ways marketers can combat stress and reach their goals:
1. Connect with other marketers
Make a point to seek out and connect with marketers outside your company regularly. We can’t do our best work in isolation. There is a lot to be learned from other marketers about how to do your job better. Check out organizations like ANA Business Marketing, American Marketing Association, MOCCA, or Lady Tech Marketer (instagram:@ladytechmarketer) for networking opportunities and community support.
2. Create mentorship relationships
According to MarketingProfs, only half of marketers have felt supported when they wanted or needed help from others. Still, it’s important to proactively reach out for help and also to help others yourself. Ask others for advice. Offer to mentor someone. You need a support system for yourself, but you also want to be the person who lifts others up. It’s incredible how helping others can change your own mindset.
3. Work with vendors you can trust
Nothing’s worse than a vendor who makes promises they can’t keep. You’re already stressed enough as we have shown above, you don’t need to be worrying about whether someone will fulfill their end of the deal. To find the right vendors for the many tasks you handle, ask around for recommendations. Find out who is actually helping your peers hit their goals. Nothing’s better than a personal reference from a colleague you respect.
4. Take a break
It’s so simple, yet easy to overlook when you’re under a sea of work. Go for a walk outside. Unplug from your technology. Focus on a hobby. Spend time with friends and family. Sometimes just a little time away can help you reset, and that can make a world of difference for your energy and creativity.
We hope these suggestions help you. Tell us, what do you already do to relieve stress from work? How do you keep your passion for marketing going strong? If you have any thoughts on how to help make marketers’ jobs easier, send us a note. We’ll add your ideas to our list.