TCI Marketing Services | TCI Spotlight: Chip Klang
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TCI Spotlight: Chip Klang

Tell us about your industry experience.

Saying I’ve done anything for 15-years gives me pause; I have been in online media since 1999, but my lead gen sales career started in 2002 with Bitpipe. Since then, I’ve worked for other companies like TechTarget, ON24, BrightTALK, Quinstreet, and now TCI Marketing Services. I’ve launched new products and divisions, managed sales teams, been the hunter, [and] been the strategic account manager. I think I’ve learned as much as I can about the challenges of being a tech marketer without actually being one.

What is your role at TCIMS? Describe what you do.

I am a sales director located in the Austin, TX area, focused on strategic growth. I work with companies of all sizes but I do spend a fair amount of my time with mid to large enterprise technology companies.

How did you first learn about TCIMS?

A coworker from my previous company (Matt Dickson) joined TCIMS first. Having known JohnHenry [Giddings] for many years, a conversation later followed regarding how I might contribute to the company’s growth. But it’s funny – JohnHenry and I first met around 2011 in a San Francisco parking garage. We both drove the same car.

What made you want to work here?

Being that it is a fairly new startup, I get to help build the company. I like that we’re fixing things that are broken in the industry. Delivering a better product and doing right by our clients are important to me.

I love knowing that our company and services deliver on the expectations I set.

Now that you’ve been here awhile, what do you like most about TCIMS?

I like the culture we’re building – everyone takes ownership of their responsibilities, and you don’t feel like a number. Every single employee contributes to company performance; it’s very rewarding.

What do you find the most challenging?

It’s all the challenges that come with being a startup. Some marketers haven’t heard of us yet. So getting that first conversation can sometimes be a challenge, but once people see our lead gen process, it’s smooth sailing from there.

What do you hope to see out of TCIMS in the next year or so?

Growth; I want to show the TCI lead gen process and our technology to as many companies as I can. We’re building our services to address real obstacles and pain points for tech marketers.

What is your proudest moment at TCIMS?

When I brought on my first client, and when they renewed the following quarter. I love knowing that our company and services deliver on the expectations I set.