TCI Marketing Services | What We Know
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What We Know

Technology marketers are losing substantial time, and money on, “mystery records.” In research conducted through early 2016 by Technical Communities, 64% of more than 1,000 B2B marketers agreed that, “records of unknown status or zero lead score,” comprise “more than 10%” of their database. It’s a concerning statistic. Tech marketers surveyed spend an average of $53 on every record they...

Our company was started by a guy who used to run The New York Times Magazine and a couple former TV journalists. Needless to say it’s a group that likes to ask questions. That’s really how TCI Marketing Services came together. We asked if there was a better way to do lead generation and B2B marketing....

It’s not a sprint, it’s a marathon. Pardon the cliché, but darn it if it doesn’t fit B2B lead generation perfectly. Most of our clients know this, but it’s difficult for them to get sales teams and executives on board. They want sales ready leads that produce quick wins. Sometimes, when an early campaign for a new product or growing brand doesn’t make a big bang, the tendency can be to give up on the race all together....